SoFi Golden Gate Half

Finding financial success at the finish line

opportunity: SoFi became the lead sponsor for the Golden Gate Half Marathon and was looking for onsite activations to engage both their existing community and would-be customers. We were asked to come up with a creative plan that would inspire 7,500 runners in both their physical and financial journey.

outcome: Working closely with our client, we came up with the “What is your milestone?” activation, a universal CTA that could rally participants to reach their own life milestones and goals. We directed the event strategy and thoughtfully planned out the visitor journey over a two day event. Creative elements included: activation identity design, branded games, wayfinding, furniture, and “surprise and delight” swag for SoFi members.


category: experience

specialties: creative direction, wayfinding, event, graphic design