Elevating a CAD platform through design
opportunity: Onshape is the world’s first cloud-based CAD system, allowing design engineers to collaborate on 3D models from virtually anywhere. After launching in 2015, it was time for the startup to reposition their messaging and update their visual brand system for a broader audience.
outcome: We elevated the Onshape brand design language and applied the elements to a new website. We provided a new color palette, model photography, typography and guidelines to move Onshape into a modern world. Motivated by simplicity and the nature of 3D modeling, our team delivered a library of colors and shapes that helped enhance the brand’s 3D roots.
category: branding, experience
disciplines: creative direction, art direction, visual design, web, ux/ui, iconography