New Lab Brand Book

Documenting the growth of entrepreneurship

opportunity: New Lab, a Brooklyn community for entrepreneurs, was bringing their first year of work to a close and wanted a way to celebrate the people and companies it has helped over the year. We were asked to create a tactile artifact of the brand messaging and positioning established by their team.

outcome: We designed a brand book titled “Year One” that served as both a process journal and memorialization of the work accomplished. Our vision was there to eventually be a collection of volumes, one per year, that would exist as an encyclopedia of entrepreneurship and serve as a brand resource to the New Lab community.


category: branding

specialties: creative direction, art direction, graphic design, photography, print