Nerd Christmas

Uncovering the latest rising tech trends at SXSW

opportunity: Every year, OutCast goes on-the-ground at Austin to cover the latest trends and announcements at SXSW aka “Nerd Christmas.” Our OC correspondents (a designer and creative strategist) provided their unique perspectives throughout the week, creating a side-by-side visual diary and uploading content via Tumblr.

outcome: Original content was created, featuring speaker sound bytes, local insider neighborhood guides, as well as [wo]man-on-the-street interviews with clients and influencers. outlier worked alongside the PR team to curate high-level daily recaps that captured top headlines for our clients to digest and have insight into rising trends.


category: campaigns

disciplines: creative direction, art direction, brand identity, graphic design, illustration, social, motion