Mint Social

Revamping a financial brand with a fresh new look

opportunity: Mint is a free online budget tracker from Intuit that helps users get ahead and stay ahead of their financials. Mint came to us looking to uplevel their social creative content and inject more brand personality when speaking to their current audience.


outcome: The final deliverable was a library of high contrast, colorful templates and illustrations to be used for Mint social platforms. We also provided an updated social brand guideline to maintain consistent tone of voice and visual output. The social rebrand helped the brand evolve, increasing content engagement and extending reach into different audiences.

 

category: campaign

disciplines: creative direction, art direction, brand identity, graphic design, illustration, social, motion

outlier