Turbo Surprise and Delight
Surprising and delighting a loyal audience
opportunity: Intuit Turbo approached us with the desire to create a surprise and delight box for followers who shared their love for the app on social media. The client wanted to thank followers for their love and encourage them to continue to share on their social channels.
outcome: Using Intuit Turbo social branding and the idea of “treating oneself,” we created a playful set of iconography to be used on the box itself and the elements within. Followers were excited to receive their surprise and delight boxes. Most tagged Intuit Turbo in unboxing photos and videos as well as the elements inside.
disciplines: creative direction, art direction, illustration, iconography, packaging