Intuit Turbo #RealMoneyTalk

Motivating financial health with honest conversation

opportunity: #RealMoneyTalk aims to spark authentic stories about the struggles of debt and financial health, encouraging users to take control of their financial health. In its second year, we engaged with Chrissy Metz, star of NBC’s This Is Us, to share her authentic financial story, creating a YouTube video series. The goal was to create a conversation around the emotional connection of being in debt that would drive brand awareness, positioning Turbo as empathetic and empowering within the financial tech landscape.

outcome: We concepted and produced the original video storytelling series and promoted a social sweepstakes with original design and content. This campaign content resonated with our targeted demographic audience, contributing to the growth of the brand’s share of voice. We created a wide range of design elements: branded video series for YouTube, GIPHY stickers, animated stories, and videos for Instagram Stories.

 

category: campaign

disciplines: creative direction, art direction, graphic design, illustration, social, motion

outlier