HBO The Defiant Ones
Resonating music culture’s influence with audiences
opportunity: For the launch of their new documentary “The Defiant Ones,” HBO teamed up with Bloomingdale’s to promote an exclusive collaboration with NYC-based artist, Ross Riddle, for a limited fashion drop. We were tasked to build the retail window experience design that would showcase the collaboration.
outcome: Our team came up with unique installation designs that would be displayed in three high-traffic retail window spaces at the Bloomingdale’s NYC Flagship store. Each window design tied back to the music icons featured in the HBO documentary piece. We consulted with experienced retail window designers who provided insight as we planned out the layout and production of the window installation.
disciplines: creative direction, art direction, installation, motion