Establishing brand presence at Sparkhaus SXSW
opportunity: Shortly after launching their product, Cisco Spark wanted to create a splash at SXSW Interactive and make their brand presence known. We helped bring back a former activation called Cisco Sparkhaus, working hand-in-hand with them to craft original programming and place product demo stations within a branded space.
outcome: We centered the theme of the activation around “deliberate design,” a core tenet of the Cisco Spark brand. Bearing that in mind, we intentionally paid detailed attention when designing the wayfinding and event branding, and even provided lawn games and coveted swag to add playfulness to the pop-up experience. Sparkhaus was a huge success in helping to build brand awareness and make Cisco Spark feel relevant to festival crowd-goers.
category: branding, experience
disciplines: creative direction, art direction, brand identity, event, graphic design