Visualizing agricultural software technology for the masses
opportunity: CiBO Technologies is an agricultural startup that uses highly technical software to predict agricultural outcomes using data inputs. We were approached by CiBO to refresh their visual brand system and messaging that could communicate their technology and inspiring mission effectively.
outcome: We assessed their current brand messaging and website and made insightful recommendations to present their advanced software in a visually compelling yet easy to understand way. We designed a graphic library, a series of images and icons that visualized their advanced simulation platform. We then refreshed their website with these visuals, which were then disseminated into their brand marketing efforts.
disciplines: creative direction, art direction, visual design, web, ux/ui, photography