Navigating the way for midlife transitions
opportunity: Chip Conley, leading hospitality guru and thought leader, came to us to bring to life his new Modern Elder movement.The goal was to create a hub for his works that could speak in the digital era. We started with messaging and positioning hinged on the launch of his book outlining his philosophy around aging and intergenerational knowledge sharing.
outcome: We defined a look and feel that embraced the journey and breadth of Conley’s work, choosing subtle tones with complementary photography. We then created a website that showcased the three specific aspects of his work: his personal brand, Wisdom@Work book, and the Modern Elder Academy.
disciplines: creative direction, art direction, visual design, web, ux/ui, photography