Designing an identity for radically new science
opportunity: We partnered with BridgeBio to refine their visual brand to reflect the company’s rapid growth and its revolutionary research model. Inspired by its mission to develop breakthrough medicines to treat genetic diseases, our team chose to highlight real BridgeBio patients, allowing them to be at the forefront of the brand’s identity.
outcome: We created new core brand elements: messaging, logo + visual style, website experience, and a mission video. We hosted an in-person workshop to allow for discovery and gain insights before diving into any visual exploration. From that, our team brought new life into existing brand guidelines and in turn, developed a modern website that could effectively communicate the vision of BridgeBio.
category: branding, experience
disciplines: creative direction, art direction, brand identity, graphic design, website, ui/ux, visual design