Amazon Kindle Spa Kits

Treating the press to a new product launch

opportunity: For a media announcement of their new product launch, Amazon Kindle wanted to find a fun, unique way to give the press exclusive access to the new waterproof Kindle. Our team was tasked create a fun package design for a box that would contain the product.

outcome: With the goal of establishing a relationship with journalists, the box was designed to be a “spa package” that encouraged recipients to sit back, read, and relax (even in a bathtub). We worked with a local vendor to print, assemble, and ship the boxes to the Amazon HQ in Seattle for the client to deliver to each journalist personally.


category: branding

disciplines: creative direction, art direction, illustration, iconography, packaging