Celebrating artistic expression with #AdobeYou
opportunity: VidCon is the world's largest celebration of digital video and online creators. Each year Adobe looks for new ways to create engaging moments for participants to create live at the event and online.
outcome: We concepted and designed #AdobeYou, an interactive, projection-mapped photo booth experience for the conference community floor. Our team produced a social contest driving sign ups for Adobe Creative Cloud and partnered with influencers to get the word out. To support, the team developed a visual system for the campaign that included an emoji library, graphic assets and templates for social media use.
category: experience, campaign
disciplines: creative direction, art direction, motion, event, graphic design, social