Adobe Instagram Stories

Harnessing Instagram Stories for brand engagement

opportunity: Adobe is continually taking new brand engagement approaches across their social media channels to connect with their creative communities. We were tasked with building a creative content plan aimed at driving follower growth across Adobe’s Students, Drawing, Creative Cloud, and Stock Instagram channels.


outcome: We developed a playful visual style that remained closely tied to the Adobe brand to utilize on Instagram Stories. We created interactive creative challenges aimed at driving engagement and sharing that ranged from a “Coloring Book” series to “Designer Bingo” and “Spot the Photoshop Edit” challenges.

 

category: campaign

disciplines: creative direction, art direction, graphic design, social content, motion

outlier