Billie Eilish x Adobe

Tapping into Gen Z’s unlimited creative potential

opportunity: Adobe partnered with superstar musician Billie Eilish to launch a creative competition for young artists inspired by her newly released album. Adobe came to us for a compelling social campaign that would spark creative expression and drive brand awareness of Adobe Creative Cloud.


outcome: We developed the #BILLIExADOBE campaign, featuring art direction inspired by Billie’s unique artistic vision enjoyed by her millions of social media followers. Along with developing a global launch strategy, we created social content and a landing page for Adobe’ channels and produced a promotional video to announce the partnership. The campaign garnered 29M video views, 2.3M engagements and 7K+ challenge entries.

 

category: campaign

disciplines: creative direction, art direction, graphic design, social, motion

outlier